Time For A Nice Cold One

Tuesday, July 10, 2012 1 comments
What do Steven King, Danielle Steele, John Grisham, and J.K. Rowling have in common?

Okay, that's an easy one. They're all best-selling authors who have racked up book sales in the hundreds of millions. But they also share something else in common - they all have editors.

These four authors have reached the pinnacle of success in their profession. Yet each understands the value of having someone with fresh eyes look over their work and provide feedback, direction, and suggestions for improvement. In fact, any writer worth their salt will understand the need for and the value of having at least one other set of eyeballs go over their writing before sending it to the intended audience.

I say what's good for writers is good for our businesses as well.

In business, we tend to do the same things over and over again, to the point that we can no longer see what's really in front of us because we're so used to doing things a certain way. Conducting a "cold eye" review - whereby someone not involved with a particular system or process looks at it with fresh eyes - can be invaluable in helping to resolve problems and identify areas for improvement.

When done well, the cold eye review often uncovers the obvious (things that were missed previously because people are so used to them), and occasionally discovers the unique. At the least, it helps people to see what they do in a different way, and opens their minds to the possibility that there might be a better way.

Here's how it works:

Identify a cold eye subject

Think about the products, systems, or processes in your organization that have remained the same for an extended period of time. What have you been doing the same way for so long that nobody even thinks about why you do it that way any more? And don't be afraid to cast a cold eye on your organizational sacred cows -- those products, projects, ideas, and ways of thinking that are usually considered off limits for discussion.

Set the stage

Cold eye reviews are often perceived as a threat, especially by employees who remain entrenched in old ways of thinking and acting. To break the ice, conduct several brief meetings and/or conversations to introduce the process, outline the benefits, and sketch out a plan to address any areas considered for improvement.

Create a timeline

Set specific dates for conducting the review and sharing the feedback with everyone involved. Without firm dates, the cold eye process may never get past the good intentions stage.

Select the reviewer(s)

Ask a person/people from outside the business unit, team, function, or even the company to serve as the cold-eye reviewer. The less they know about the area being reviewed, the better. Ideally, cold eye reviewers will exhibit these qualities:

Respected within the organization/industry
Open-minded
Good communicator (asks insightful questions!)
Good problem solver
Diplomatic (able to give advice appropriately)
Has broad experiences and worked in multiple environments
Most important, cold eye reviewers should approach the project as an opportunity to support, assist, and improve, not prove themselves right while making others wrong.

Conduct the review

Have the "owner" of the system or process provide an overview/orientation of the current state. Then have the reviewer ask questions like:

How long have you been doing it this way? Why?
What one thing have you always wanted to change?
What's the biggest barrier to the process being more efficient, faster or higher quality?
What one thing do you think senior management does not want changed?
If you were in charge of this on your own, what's the first thing you would do differently?
What takes the most time/resources in this process?
What if you eliminated this role/step/ingredient?
If you had to cut the time it takes to get it done by half, where would you cut?
What do you think our competitors do differently?
If you could create this process or product from scratch, what would it look like?
If money was no object, what tools or equipment would you replace and what advantage would that give you?
Feedback and action

Have the reviewer report back to management on what he or she learned. Based on that feedback, brainstorm ideas for improvement, create action plans to implement the best idea(s), and set a timeline for implementation.

To enhance the cold eye review, make the process somewhat informal to provide as much comfort as possible to participants. At the same time, create an environment where no question is out of bounds by clearly stating that you expect people to be pushed, prodded, and provoked. In meetings, visibly support rigorous questioning by thanking those who do.

Also, keep in mind that the owner of the area or process will need to be actively involved. A cold eye review is something done with them, not to them. Their role is to remain open to questions and feedback, and note opportunities for improvement.

If you get asked to do a cold eye review, be aware of the effect you will have on those who work in the area being reviewed. People may perceive your presence as intimidating or even threatening, so don't come across as a superior "know it all." And don't think or lead others to believe that your job is to fix things.

Instead, remain open to what people have to say, listening actively, and initially ask questions only to clarify. Use phrases like, "Help me understand... " and "Can you explain to me why... ?" Propose possibilities by using language such as, "Is it possible that... ?" or "I'm wondering if... " or "Have you considered... ?" Upon completion of the review, write up your suggestions and outstanding questions, and send them as quickly as possible to your host.

Finally, keep in mind that a cold eye review does not work when forced on an organization. If a team, area or business unit is not open to the process, find out why, and explore ways to change their resistance into active involvement.

4 Killer Tips Why Home Business Work Can Bring Nice Results

Wednesday, June 27, 2012 0 comments
The Internet offers a lot of options to do the home business work and a person can try a lot of them to be able to find the one, which will fit to him. The marketing forums are great places to ask tips of the reliable home business work.

The different marketers offer services with which a person can use the options and to get the guidance and tutoring. It is important to take care, that the chosen program is not a scam, because the market includes several scams.

1. The Free Lancer Jobs.

There are special free lancer sites, which offer jobs to the many professionals from many sectors. It is important to the worker to market himself effectively so that the business owners will find his name, when they need a free lancer for the outsourced operations. The home business work is also a branded goods business, where the fame of the free lancer will determine, whether he will get a new brief or not.

2. The Surveys.

The big companies do surveys regularly, where they want to know the consumer options from many different products. The specialized sites offer options to take part into these surveys and to earn money. Usually it is possible to select, which products survey you will participate.

3. The Form Filling Jobs.

The form filling means, that you will fill in simple online forms of the PPC advertisers. The Internet offers a lot of samples how to do this effectively. There are many concepts from this same idea and a person can select the one, which will fit to him.

4. The Material Building Jobs.

If a person knows, how to build the site or blog or how to do those many special jobs, he will have a lot of jobs to do. The online marketing forums are good places to advertise this expertise and to share tips about the benefits.

These four options were just examples about the many chances a person has as a free lancer. The professional skills will determine, how well he will manage. The search engines are good places to find more. Also the discussion forums offer tips from this area.

However, the home business work offers a great opportunity to earn well. It is important to take care, that the job will be done well, because in the Internet all rumours will be distributed quickly. The good work will get a good response and means more work in the future.4 Killer Tips Why Home Business Work Can Bring Nice Results


The Internet offers a lot of options to do the home business work and a person can try a lot of them to be able to find the one, which will fit to him. The marketing forums are great places to ask tips of the reliable home business work.

The different marketers offer services with which a person can use the options and to get the guidance and tutoring. It is important to take care, that the chosen program is not a scam, because the market includes several scams.

1. The Free Lancer Jobs.

There are special free lancer sites, which offer jobs to the many professionals from many sectors. It is important to the worker to market himself effectively so that the business owners will find his name, when they need a free lancer for the outsourced operations. The home business work is also a branded goods business, where the fame of the free lancer will determine, whether he will get a new brief or not.

2. The Surveys.

The big companies do surveys regularly, where they want to know the consumer options from many different products. The specialized sites offer options to take part into these surveys and to earn money. Usually it is possible to select, which products survey you will participate.

3. The Form Filling Jobs.

The form filling means, that you will fill in simple online forms of the PPC advertisers. The Internet offers a lot of samples how to do this effectively. There are many concepts from this same idea and a person can select the one, which will fit to him.

4. The Material Building Jobs.

If a person knows, how to build the site or blog or how to do those many special jobs, he will have a lot of jobs to do. The online marketing forums are good places to advertise this expertise and to share tips about the benefits.

These four options were just examples about the many chances a person has as a free lancer. The professional skills will determine, how well he will manage. The search engines are good places to find more. Also the discussion forums offer tips from this area.

However, the home business work offers a great opportunity to earn well. It is important to take care, that the job will be done well, because in the Internet all rumours will be distributed quickly. The good work will get a good response and means more work in the future.

Making A Nice Living With Opt-In Email Marketing

Wednesday, June 20, 2012 0 comments
One of the best ways to earn a nice living on the internet simply and easily is via an opt-in email newsletter. You can gather a lot of subscribers, and market to them over and over again without fail. The money is definitely in the list, and the more you focus on generating leads and getting more subscribers, the more successful your business will become.

I speak from experience when I say this. You will want to make your email list responsive. In some niches, this is easier said than done. For some niches, you will find that one niche is 3 times more responsive than another niche that is very competitive. Typically, competitive niches are "internet marketing", "weight loss", "dieting", "make money online", and even "forex trading".

All of these niches are tough to make money in, but it's definitely possible to make money in these niches. For your sake though, you probably don't want to enter into these niches. You will be better off in a small niche that doesn't have a lot of competition, and that is very responsive.

If you want to start to see recurring sales in your business, you will need around at least 5,000 subscribers to your opt-in email newsletter. This may take some time to build, but if you're using paid advertising, it won't be that tough. But if you're using free marketing only, you will find that it will take a longer time to monetize as opposed to paying for the traffic.

Now there are all kinds of ways to make money with your opt-in email list. One of the best things that you can do is to build trust. Building trust means getting your prospects to like you, and getting your prospects to look forward to what you have to offer in your internet business.

Your products and services should be stellar, and you should strive to make sure that you provide excellent customer service to your customers - and even to your leads. Answer any questions that they might have regarding issues in your niche, and make yourself standout as the obvious expert in your niche.

This is the best way to build trust with your subscribers. If you can do this, then you will stand a good chance of getting these people to like you and to buy from you, all because you distilled some excellent information to the people who contacted you. Plus, you can offer this same support and information on your blog.

Some people will come and post comments on your blog, and you will want to comment to their responses, so that you can improve the chances of them sticking around on your blog, and waiting for the next blog post to be made. Small things like this can make a big difference when it comes to making money in your online business.

Take these tips and use them to have the email marketing success that you're looking for in your business.

In the Business World, Do Nice Guys Finish Last?

Sunday, June 10, 2012 1 comments
"We all want to help one another. Human beings are like that."- Charlie Chaplin (in The Great Dictator) I'm going to go out on a limb here for a minute and admit to you that I believe what Charlie Chaplin said. I think we DO all want to help one another. It's just that some of us get taught wrong for some reason. Or else we've run into one too many other people who were taught wrong and we got hurt.

But down deep, I think we want to help and feel good when we do. We want to be nice. And now, the news is out that being nice not only makes us feel good, it's good for our finances and careers as well. I read a great report about malpractice suits that said doctors who are nice don't get sued. The report went on to say that in almost every malpractice suit, part of the complaint was that the doctor was rude, or "Wasn't even nice to me."

While I haven't seen any reports, I'd venture to guess that lawsuits against Realtors follow the same pattern. Think about it. Who makes you mad enough to want to get even? People who "Aren't even nice to you."

So no... nice guys do NOT finish last. Nice guys finish first, for the simple reason that nearly everyone who comes in contact with a nice person wants to be nice in return.

When you treat your customers well and show them that you're interested in them and have their best interests at heart -even if you make an occasional mistake - they want to help you in return. That's where you get referrals and repeat business. That's where you get the word of mouth advertising that money can't buy.

I'm sure you were already nice, but now you don't have to worry about "finishing last." Go out there and be as nice as you want, knowing that you will "finish first!"

Marte Cliff is a Freelance Copywriter who specializes in making people feel good about buying products or services, or donating to worthy causes.

She has extensive experience in writing search engine optimized web copy, direct sales letters, postcards, space ad copy, press releases, and more. She is also available for marketing plan creation and editing services.In the Business World, Do Nice Guys Finish Last?


"We all want to help one another. Human beings are like that."- Charlie Chaplin (in The Great Dictator) I'm going to go out on a limb here for a minute and admit to you that I believe what Charlie Chaplin said. I think we DO all want to help one another. It's just that some of us get taught wrong for some reason. Or else we've run into one too many other people who were taught wrong and we got hurt.

But down deep, I think we want to help and feel good when we do. We want to be nice. And now, the news is out that being nice not only makes us feel good, it's good for our finances and careers as well. I read a great report about malpractice suits that said doctors who are nice don't get sued. The report went on to say that in almost every malpractice suit, part of the complaint was that the doctor was rude, or "Wasn't even nice to me."

While I haven't seen any reports, I'd venture to guess that lawsuits against Realtors follow the same pattern. Think about it. Who makes you mad enough to want to get even? People who "Aren't even nice to you."

So no... nice guys do NOT finish last. Nice guys finish first, for the simple reason that nearly everyone who comes in contact with a nice person wants to be nice in return.

When you treat your customers well and show them that you're interested in them and have their best interests at heart -even if you make an occasional mistake - they want to help you in return. That's where you get referrals and repeat business. That's where you get the word of mouth advertising that money can't buy.

I'm sure you were already nice, but now you don't have to worry about "finishing last." Go out there and be as nice as you want, knowing that you will "finish first!"

Marte Cliff is a Freelance Copywriter who specializes in making people feel good about buying products or services, or donating to worthy causes.

She has extensive experience in writing search engine optimized web copy, direct sales letters, postcards, space ad copy, press releases, and more. She is also available for marketing plan creation and editing services.

Business Gifts Options For Promotions

Thursday, May 17, 2012 1 comments
Many individuals are using business gifts as a way of rewarding their employees or those who they aim to impress for the future. Choosing an effective product can definitely deliver a professional image for your company. Businesses in most all industries have discovered that using business gifts to reward employees can be instrumental in your company's success.

For example, you may want to get a personalized present for your boss or some of the members of your Board of Directors to show them your appreciation. You can give them a personalize gifts to express your gratification.

You can even add your name, a message and a company logo so that the recipient always remembers which company gave them the wonderful gift. You can get the person a nice plaque, trophy or piece to place on the mantle. A nice business gift that is professionally engraved can leave a lasting impression on any recipient.

If you are on a budget, you may also want to get the individual a personalized gift that is just as thoughtful but less expensive. Some choose to get personalized clothing, such as screen printed t-shirt, embroidered hats or jacket.

Apparel is one of the easiest products to put your logo on and among the most popular and traditional logo media. And of course, the recipient would also advertise the company on the personalized clothing to others while walking around.

Also always popular is a refrigerator magnet - but not just any magnet. Many new and interesting designs are available: custom shapes, frame magnets, clips, and more. Or you could give the recipient a fancy metal or plastic key chain to show your gratitude.

A nice pen can also be a favorite for many people. Make sure your business gift can draw the client to your contact information and that everything printed on your gift is accurate. An appropriate product can:

* Improve traffic at trade shows
* Motivate staff
* Thank a customer
* Increase safety awareness

Many individuals love receiving memory sticks because they are very useful during daily life. Every time someone needs to save a document and transfer it to another computer, then they will look at the stick and remember the company name. In addition, you can offer promotional computer accessories such as mouse pads.

For those businesses that are a bit more environmentally conscious, you can offer eco friendly products as a promotional giveaway. Those individuals that are passionate about saving the environment will appreciate your eco friendly products.

Many products are created with recycled, eco friendly plastic or biodegradable products with organic materials. Some people give out recycled key chains or organic shirts, bags, hats recycled pens, pencils and mugs and solar powered accessories.

Giving away these products is a great way to show everyone that your company is environmentally conscious. Many companies will give you these great custom promotional products at great prices.

Business gifts can be a great way to promote your business and also reward those clients you want to impress. If a business owner chooses the right promotional products, they will definitely get the attention they deserve, while also impressing key clients.

Making Good Business Out Of Promotional iPad Covers

Tuesday, May 15, 2012 0 comments
Technology is soaring high like eagles of the wild. Gadgets and gizmos are selling fast. But nowadays, cellphones, tablets and communication devices are trending like a swarm of bees targeting a garden of freshly bloomed flowers. In this article I will be writing about the way in which promotional iPad covers are being used to promote people's businesses.

People who are into the world of Apple Macintosh products are very interested in the latest in gadgets brought by the company itself. Once a product is launched, millions are sold within a week. When it becomes obsolete however, people can sometimes forget them because of another new set of Apple gadgets.

Users however cannot live without their iPhones, tablets and other items and their covers will always come along with their gadgets as well.

You and everybody else have relied on your gadgets to help you through the day. This is where marketers are finding more and more ways to create extra business via offering promotional products to promote their own company.

This is also where the market of phone, tablet or laptop covers comes in. This is such a fun and fresh way for businesses to market themselves. As they went from the promotional pens where the business name or logo was printed on; these marketers are presently aiming for placing even contact details on protective rubberized iPad covers.

Whether you want it simple or very artistic looking, you can have the protective hard shell of your iPad with great colours that you prefer. The covers have proven to be very successful in the business world.

You may want silicon casings because the look and the feel of the product is just right. Many do go for this type over plastics and aluminum. This is by far the most popular as well.This promotional product is useful for the millions of iPad users and is working very well and selling fast. At the same time, they are useful and can protect your most priced gadget - the iPad. It also looks great and is also a nice gift item. What else could you ask for?

Customers, your customers that is, will love to come and go back to your own store if you start selling those nice looking casings and shells. It will be worth their money and their time. Especially if you put a logo on every customer's casing, they will see it each time they use their iPad. Why, they could even tell their friends about it.

So if you plan to be in the business of selling promotional iPad covers, do not hesitate.

Profitable Home Based Business and the Power of Leverage

Thursday, May 10, 2012 0 comments

It's a nice idea to dream about your profitable home based business being just that - super profitable. It's also a shame that most people don't realize that dream because they can't figure out how the internet marketing game really works.

Most people start out a profitable home based business as an affiliate of someone else's products. A nice idea, but very few internet marketers are making big money simply by promoting other people's products.

In many cases, it's very difficult for one to imagine creating their own unique product or service, so naturally, promoting other people's products as an affiliate has its appeal. The problem is that as an affiliate, you are likely only going to earn a small portion of what the product creator is making while you do all the work for them.

This can be good if you're good at internet marketing and only looking to make a few extra bucks on the side. But if you hope to make big money on the internet and build a truly profitable home based business, then you best consider creating your own product.

A natural starting point in product creation is writing your own e-book. I would say this is going to be pretty tough, unless you've been in business for a while, learning new things as you go, and gaining some experience in your chosen niche.

On the other hand, if you are wishing to write about something you know a lot about already, then it will be even easier for you to write your first e-book, and chances are you will have more success with your profitable home based business because you are doing something you already know about and love.

The nice thing about writing your first e-book is that you don't even have to charge money for it to make money with it. The best way to make sales is in fact to give away something valuable for free.

Within your e-book you incorporate links to your website's products and services, and once you've convinced your readers to click, they will visit your site and make a decision to buy from you or not.

You may not feel this is an effective way to reach your potential customers, but anyone who downloads your free e-book is a targeted audience already wanting the information you are going to provide to them for free.

The key thing to remember at this point is that even you make a few sales using this method, you should definitely not stop there. A few sales are nice, but now it's time to consider the power of "leverage".

"Leverage" is something many affiliates don't ever think about, but without it, you may putter along through your profitable home based business career making only a few sales here and there.

Of course most of us want more than a few extra bucks per month - we want a truly profitable home based business that will be substantial enough to pay off some big bills, a car, a holiday, education, or a mortgage.

Leverage means using other people to help us promote our profitable home based businesses. This is an example of how we should not only do what the internet marketing gurus say, but do as they do.

For example, say you are promoting one of Ewen Chia's products via Clickbank. You might earn a good commission if you promote his product, but he makes the majority of money from your efforts as an affiliate.

Instead of stopping at the affiliate stage, it's wise to make bigger money online by creating your product (your first e-book), doing as Ewen Chia does and building a team of your own affiliates, who will then work to promote your product for you.

With this type of leverage in your profitable home based business, you can expect to experience the "viral" power of the internet, with a team of hundreds, possibly thousands of affiliates promoting your product to earn a commission. Think of the sales you could make through this power of leverage!

To further make your product "viral", you can charge a fee to those wanting to purchase the rights to brand your e-book with their own affiliate links. So if you are struggling with your profitable home based business, it's time to use the power of leverage to explode your income!